About Us

Our business idea started over 15 years ago when a young engaged couple wanted a practical wedding favor to express their passion for fishing and their love for the great outdoors.

Together with my husband, who was already making fishing lures to supply several of our local bait shops and fishing resorts, incorporated our ideas together and designed our first personalized fishing lure wedding favor.

We are located in Thunder Bay, Ontario which is in the center of Canada, where many cold winter days and nights are spent hand tying hooks and assembling our lures.

We are now in the process of expanding our designs for a unique gift idea for some of life's "OTHER" special occasions such as retirements, baby birth announcement, birthdays with focus on the BIG "40" and "50", valentine's day, father's day, get well lures for the fishermen "under the weather" and "thank you" lures for that special hockey coach , teacher or school crossing guard and school bus driver.